Title Jab, Jab, Jab, Right Hook

Author Gary Vaynerchuk

Year Published 2013

Kind of Book Sales

How strongly I recommend it 6/10 

My Impressions I'm not sure how well this book will age since it deals so specifically with marketing on different social media platforms of the time (Twitter, Facebook, Pinterest, etc.), however there were some good general marketing principles in here that will probably carry over to any online marketing platform. It was also useful to see Gary critique good and bad examples of real company's social media posts.

Date Read circa 2020

Practical Takeaways

  • Make your tone different depending on what platform you're on

  • Make your call to action easy and simple to understand

  • Make your social media posts well crafted for digital devices

  • Make sure your post is native to the platform

  • Figure out what experience people are seeking from the platform. Make your post meet those needs

  • Make your post inviting to look at

  • Make your posts for your customer, not yourself

  • Make your posts

-funny

-informative

-inspiring

-entertaining or useful to the customer

  • Make your posts leverage pop culture

  • Give, give, give, give, give…ask jab, jab, jab…right hook

  • Make your jabs micro…small nuggets of information, humor, commentary etc.

  • Think of how each post will confirm your businesses' identity

  • Have your customers/fans vote on what content you make next

  • If a large percentage of your organic reach is liking and engaging in a post, then pay to sponsor that post

  • Put your logo somewhere in the photo itself

  • Don't use too much text on a post

  • Make sure the link takes people directly to the page you want them to go

  • Make sure there is only one call to action per post

  • Make sure there is only one question in each post

  • Make a post that Asks a question and then links to the answer (don't give away the answer in the post)

  • Consider what time you are posting on social media for best results

  • Before posting anything, ask yourself "If I saw this picture would I share it?"

  • (Twitter) Use less right hooks and more jabs

  • (Twitter) look at what hashtags are trending and make a post relevant to that hashtag

  • Do not pretend to be cooler than you are

  • Acknowledge your humanity and vulnerability

  • When it comes time for the right hook, don't bashful. Own it

  • Use the platform where you have the most data to drive traffic to the new one

  • Capitalize a word in a title to give it emphasis (eg. Remember…YOU get to help…)

  • Post in the same voice as your consumer

  • (twitter) don't retweet praise for your company or product

  • (Pinterest) make every post visually appealing

  • (Pinterest) think of your content as a collector's item

  • (Instagram) put your hashtags in a comment instead of on the post itself

  • (Instagram) go crazy with hashtags

Big Ideas

  • It is in Facebook's best interest for users to like your posts

  • If you make a post that a lot of people like and interact with, Facebook will boost you in the algorithm

  • When you have three calls to action you have zero calls to action

  • Strong jabs give you permission to throw unabashed right hooks later on

 

Surprising Facts

  • Female Pinterest users out number male users 5 to 1

 

Unknown Terms

Jabs (sales): the lightweight pieces of content that benefit your customers by making them laugh snicker, ponder, play a game, feel appreciated, or escape

Right Hook (sales): calls to action that benefit your business